As China gets set to mark Singles’ Day this Saturday (11th November 2017), in britain it appears it will be unattached women that will be celebrating the event.
Mintel’s Single Lifestyles British 2017 Report reveals that 61% of solitary ladies say they’re happy with their relationship status, in comparison to 49% of solitary males. Overall, it would appear that unattached Brits have been in no rush to discover a partner. As much as 70% of singles in britain price of mail order brides say they’ve perhaps not actively tried to locate a partner within the last few 12 months*, increasing to 75% of females.
Today, 42% of Brits describe their relationship status as single**, while 58% say they have been in a relationship***. Of singles who possess tried to find a partner within the final year*, 68% have used electronic techniques, including a dating website or app, while 40% have looked to meet up with somebody through friends and 19% have attended activities. Meanwhile, just 6% have actually speed-dated.
Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, stated:
“It is easy to assume that most singletons are actively searching for a partner; nonetheless, our data shows that this might be far from always being the way it is. A lot of this reluctance to find somebody can be attributed to the young increasingly prioritising their training, careers and stability that is financial being in relationships.”
While many aren’t actively in search of love, it would appear that the life that is single have its drawbacks, particularly if it comes down to finances. Simply 36% of singles in the UK say they feel financially secure, compared to 52per cent of those who are in a relationship. More over, 29% of singletons include paying utility bills among all of their top three lifestyle challenges, while 25% be concerned about spending the rent/mortgage.
Societal pressures additionally prove challenging for several singletons. Over one in three (38%) singles bother about being alone, using this belief increasing among young singletons; 54% of single worry that is 18-24s being alone. As well as in the era of social media marketing, Mintel research discovers that 33% of singles state than it is that they feel under pressure to make their life appear more fulfilled.
Mintel research also highlights that for many individuals being in a relationship remains an expression of readiness. Indeed, 54% of singles say they are not where they are expected to take life at what their age is, and 25% think their peers tend to be more grown up than they truly are.
“While attitudes towards wedding and relationships could have be liberal, here remains a societal focus on being partnered up and a sense of obligation to stay a relationship. For marketers, this paves the way in which for campaigns that counter this concept, and focus on the instead positive aspects of being single. From a perspective that is commercial there’s also scope for stores in britain to consider capitalising in the increasingly popular Chinese festival-cum-ecommerce event Singles’ Day, happening on 11th November.” Jack adds.
Finally, it would appear that those in relationships or that are hitched tend to be more confident doing solamente tasks than singletons. While 73% of those in relationships say they feel somewhat or very confident visiting the theatre or cinema on their own, this falls to simply 68% of singles. Additionally, 61% of connected Brits say they are confident eating dinner out in a restaurant alone, compared to 56% of singles.
“Singles’ paid off confidence in solamente activities could reflect the perception why these types of activities are merely suitable for doing either being a few or as an element of friends. For leisure brands in specific, this underlines the opportunity to produce promotions that will help to reduce the stigma surrounding doing activities such as going out for dinner, or visiting the cinema alone, reframing these activities as providing valuable ‘me time’.” Jack concludes.
*12 months to July 2017
**Single, separated, divorced or not cohabiting
***Married, in a civil partnership or living as hitched
Press review copies of Mintel’s solitary Lifestyles British 2017 Report and interviews with Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, are available on request from the press workplace.